Fans (like you!) and organizations pledge a dollar amount per point that the Buffalo Bills score (one game, a few games, all season, whatever you like!). They cheer on the Bills encouraging them to make Every Point Count for Every Child. Every Time. Everywhere.^TM

After each game, fans fulfill their pledge for the opportunity to win exclusive weekly and grand prizes.

Previous prizes have included gear signed by Jim Kelly, Andre Reed, Bruce Smith, CJ Spiller, Fred Jackson, Thurman Thomas, Marv Levy and many more!